THE ROLE OF TRADEMARKS AND ARBITRATION IN BRAND VALUATION AND CONSUMER PROTECTION by Yash Aggarwal
Author: Yash Aggarwal, Student at Amity Law School, Amity University, UP ABSTRACT The role of trademarks has undergone a profound transformation in the context of modern economic structures. What were once simple indicators used to identify the origin of goods and services have now developed into powerful commercial tools that significantly influence brand value and market power. Traditionally, trademark law has been grounded in the objective of protecting consumers by…