UNCONVENTIONAL TRADEMARKS: ANALYSIS by Shreya Saxena & Gunjan Maji
Authors : Shreya Saxena, Student at Alliance University & Gunjan Maji, Student at Alliance University ABSTRACT. In the modern era where trade takes place across borders leading to the formation of an international market, the trademark has come onto the light as an essential tool denote a company’s identity. A good trademark has its image, has a distinct personality which is attached to the goods and services. Thus, becoming the…